K-Beauty World

WELCOME TO

YOUR PASSPORT TO
ALL THINGS KOREAN BEAUTY

From retail curations to viral pop-ups, we bring Korea’s most exciting products to fans around the world.

OUR BRANDS

THE NEW CULT FAVORITES

WHO WE ARE

K-Beauty’s
Best Kept Secret

K-Beauty World is the culmination of over a decade of expertise. Founded by Sarah Chung Park, the Godmother of K-Beauty, we’ve been introducing standout brands to retail buyers and beauty editors since 2014. Now, we’re bringing that insider knowledge directly to you—so you can discover the very best beauty products the world has to offer.

OUR EVENTS

MEET US IRL

SUMMER SCHOOL
2025

PR DESK SIDES
LOS ANGELES

PR DESK SIDES
NEW YORK

K-BEAUTY WORLD
WESTFIELD CENTURY CITY

K-BEAUTY WORLD
SXSW

K-BEAUTY WORLD
REVOLVE FESTIVAL

K-BEAUTY WORLD
LOLLAPALOOZA

K-BEAUTY WORLD
BRYANT PARK

FORMULA F1
2025

AAPI MONTH
2025

SUMMER SCHOOL
2025

PR DESK SIDES
LOS ANGELES

PR DESK SIDES
NEW YORK

K-BEAUTY WORLD
WESTFIELD CENTURY CITY

K-BEAUTY WORLD
SXSW

K-BEAUTY WORLD
REVOLVE FESTIVAL

K-BEAUTY WORLD
LOLLAPALOOZA

K-BEAUTY WORLD
BRYANT PARK

FORMULA F1
2025

AAPI MONTH
2025

SUMMER SCHOOL
2025

PR DESK SIDES
LOS ANGELES

PR DESK SIDES
NEW YORK

K-BEAUTY WORLD
WESTFIELD CENTURY CITY

K-BEAUTY WORLD
SXSW

K-BEAUTY WORLD
REVOLVE FESTIVAL

K-BEAUTY WORLD
LOLLAPALOOZA

K-BEAUTY WORLD
BRYANT PARK

FORMULA F1
2025

AAPI MONTH
2025

K-BEAUTY IS A PARTY

EVERYONE IS INVITED

No matter your age, skin type or skin tone, K-Beauty World is for you:
an inclusive space where beauty lovers come together to explore, play, and discover their next obsession. Come for the cult-worthy products, stay for the feel-good vibes.

FOLLOW ALONG

K-Beauty’s Best Kept Secret

EVERYONE IS INVITED

K-Beauty’s
Best Kept Secret